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Harvesting the Collective Intelligence of Social Networks

by David Cohn on January 22, 2007 - 8:15am.

The social news site Digg is a hub of information. Links are shared, votes are cast and in theory the best information rises to the top.

The magic behind the site is not the algorithm that determines when stories are promoted to the front page, it’s the people who are constantly scouring the Web, submitting stories and providing the intellectual power that keeps the site running.

Digg has a community of more than 600,000 registered users. They’ve gone far beyond the tipping point of creating a social networking site and some would argue they are spilling over with collective knowledge. And that’s why DuggSpace has been formed.

After hearing the viral rumor that Kevin Rose started Digg for $200, Roddy Richards, a software developer in Chicago, began to wonder how much it would cost to develop a new social networking site through collaborative methods that draw on the best practices of Digg itself.

The final project, which Richards says probably won’t be called Duggspace for legal reasons, won’t be a Digg-clone. It will be a true social networking site like MySpace of Facebook -– but it will be created by volunteer users of the Digg community who will create the Web application through purely Democratic means.

“The final name will be put to a vote, possibly with the help of a Digg article. I would like to leave as much of this as possible up to the masses and provide as much of the best practice functionality of other social networks as possible, expanding on it where possible. I think it’s important to stress that the vision for this is purely democratic and collaborative…decisions will be directed by those involved, and the pros and cons of each approach will be evaluated.”

It is a collaboratively developed Web application but the process of building will use Digg-like moderation to develop features, make business decisions etc.

There is even talk about releasing the code under GPL, giving others the tools to build their own social networks – but that decision will be left to the DuggSpace community.

Richards proposes an interesting experiment for Digg.com users. Many of them have the talents to build the back-end of social networking sites, but can they do it collaboratively using a method that they have become accustomed to on Digg, which is only used to find and highlight top news stories?

More interesting to me is that Richards has made an open call to the Digg community to begin this process. Social networks like Digg are now a resource in themselves. If you want to grab the attention of Web developers, Digg is a good place to make an open call. If you want to survey teenagers on the coolest movies of 2006 – better try a different social network. But all these networks are open and ready to be tapped. People are naturally organizing themselves into groups that share a niche intelligence.

The idea for Richard’s project is only a weekend old, and already he says he has been swarmed with e-mails (over 300). In the next 24 hours he intends to set up a blog that will allow Diggers to vote and comment on the questions that will be best answered by a group.

Really this is a question about whether the Digg community is ready to evolve beyond voting for news and, in this case, become active in contributing their collective wisdom to the development of a real life Web application.

——-

David Cohn is the editor of NewAssignment.Net’s blog


you, uh, referenced the "digg community"?!....

what community do you see at digg? if you look, there ain’t one/any.


More Diggs?

confounded

the “wisdom of crowds” is basically a restatement of the central limit theorem. however, for the results to be normally distributed (ie unbiased) every measurement (vote) must be completely independent of any other variables. human decisions are never made in a vacuum. they are influenced by previous decisions and observations: aggretages of how people have already voted, opinions theyve read, how nice a particular pro/con site is designed. so any attempt to mine the wisdom of crowds is hopelessly confounded. q.e.d.


"Digital Maoism"

Jaron Lanier says it best; “The hive mind is for the most part stupid and boring. Why pay attention to it?”

He then goes on to write specifically of Wikipedia, but he might just as well be talking about digg or reddit, and in fact, later in the article he does mention them; “The problem is in the way the Wikipedia has come to be regarded and used; how it’s been elevated to such importance so quickly. And that is part of the larger pattern of the appeal of a new online collectivism that is nothing less than a resurgence of the idea that the collective is all-wise, that it is desirable to have influence concentrated in a bottleneck that can channel the collective with the most verity and force. This is different from representative democracy, or meritocracy. This idea has had dreadful consequences when thrust upon us from the extreme Right or the extreme Left in various historical periods. The fact that it’s now being re-introduced today by prominent technologists and futurists, people who in many cases I know and like, doesn’t make it any less dangerous.”

http://www.edge.org/3rd_culture/lanier06/lanier06_index.html


Fantastic Idea

I love this idea and can’t wait to see where it goes. The true value will be if the “democratic software engineering engine” can be applied to other application types. This idea is much bigger than a web application. Let’s hope the majority makes good decisions!


Democracy is bad for product development

No good product can be developed through “democratic” process — it’s just controversial in the nutshell to the breakthrough, which really great ideas make. Think about it this way — will iPhone, Google or Mac ever be created by making decisions based on voting of 600,000 community? Never!

As for using Digg’s collective resources to build yet another social network… it’s just plain stupid. It would be much better if every individual (small group) try to do something unique. Even if it won’t work out, you would learn many useful things, which will help to succeed next time.


evolve?

The way i think of digg, its MUCH less peer to peer than any social network i can think of. I know a few people on digg…but would we want to turn something like digg into a myspace. I don’t discredit the idea, and i look forward to helping, but i question the idea of seeing a community like digg as free labor. A GPL license would be a must and the clones will be out…